NYT reports that the Pentagon is trying to implement the techniques of culture jammers in an effort to establish a new doctrine of reputational M.A.D. (i.e., Predator drones aren't working, so we might as well try to lob over some whuffie bombs):
U.S. Adapts Cold-War Idea to Fight Terrorists
By ERIC SCHMITT and THOM SHANKER
Published: March 18, 2008
...After piecing together a more nuanced portrait of terrorist organizations, [U.S. counterterrorism officials] say there is reason to believe that a combination of efforts could in fact establish something akin to the posture of deterrence, the strategy that helped protect the United States from a Soviet nuclear attack during the cold war.
Interviews with more than two dozen senior officials involved in the effort provided the outlines of previously unreported missions to mute Al Qaeda’s message, turn the jihadi movement’s own weaknesses against it and illuminate Al Qaeda’s errors whenever possible.
A primary focus has become cyberspace, which is the global safe haven of terrorist networks. To counter efforts by terrorists to plot attacks, raise money and recruit new members on the Internet, the government has mounted a secret campaign to plant bogus e-mail messages and Web site postings, with the intent to sow confusion, dissent and distrust among militant organizations, officials confirm.
...over the six and a half years since the Sept. 11 attacks, many terrorist leaders, including Osama bin Laden and his deputy, Ayman al-Zawahri, have successfully evaded capture, and American officials say they now recognize that threats to kill terrorist leaders may never be enough to keep America safe.
So American officials have spent the last several years trying to identify other types of “territory” that extremists hold dear, and they say they believe that one important aspect may be the terrorists’ reputation and credibility with Muslims.
Under this theory, if the seeds of doubt can be planted in the mind of Al Qaeda’s strategic leadership that an attack would be viewed as a shameful murder of innocents — or, even more effectively, that it would be an embarrassing failure — then the order may not be given, according to this new analysis.
Senior officials acknowledge that it is difficult to prove what role these new tactics and strategies have played in thwarting plots or deterring Al Qaeda from attacking. Senior officials say there have been several successes using the new approaches, but many involve highly classified technical programs, including the cyberoperations, that they declined to detail.