The genius that is Picacio

The great John Picacio has one of those Kickstarter campaigns under way. If you haven't jumped on board with your support yet, do so now. You've got six days to go. The project's already funded, and stretch goals are adding up, so that's considered a "win-win" situation in common parlance.

Have you gotten that taken care of? Good. Now listen up, because I'm not likely to repeat this outside the friendly confines of a SF convention: John Picacio is pure, unadulterated genius. I don't say that lightly. It wasn't enough that the Hand of God reached down and blessed him with a singular artistic vision and talent to match (not taking away from the years of study and effort John put into developing that talent, by the way). It wasn't enough that John is one of the nicest people you'll ever meet--and by that, I don't mean he's "passive nice" in a quietly inoffensive way. No, he's pro-actively nice, in that he uses his success as a platform to try and improve the lot of his peers, his non-peers and strangers who don't know him from Adam alike. He's humble without false modesty. On top of that, he goes out of his way to simply make people feel good.

But above and beyond, the man is smart. I don't have access to his inner circle, or have been graced with a peek behind the curtains, but from my vantage point, he is developing his Lone Boy company shrewdly, with a laser-like strategic focus. That is reflected in his Kickstarter campaigns. Now, John has a massive following in the speculative fiction community. He needs a U-Haul truck to cart around all his Hugo, World Fantasy and Chesley Awards. So last year, when he produced an art calendar of his "greatest hits," he had a ready audience. Many artists would be content with this, but not John. He's expanded his playing field a thousand-fold by producing original calendar art based on images from the Loteria card game:

This. Is. Genius. Have I used this word too much? Impossible. Look, I've lived my entire life in Texas and grown up as exposed to Tejano culture as a fat white kid from the country can be, but I'd never heard of La Loteria. Now, imagine tens of thousands of other genre fans across the country who don't know tomatillos from vaqueros. They don't know La Loteria either, but they do know gorgeous, fantastical artwork on oversized tarot-style cards. They're all in for a calendar featuring this work. Now pause a moment and consider the tens of millions of Tejanos, Mexican-Americans and Mexican nationals who grew up playing this game and have a deep-seated affection for it? And how would they respond to something many consider kitschy folk art being elevated, if not venerated, as high art? Now it starts to become clear. John is tapping into cultural cross-currents leavened with a generous amount of magical realism that has the potential to turn him into an artistic brand (if I may use so crude and crass a term for something so elegant) with far and enduring reach. And genre fans will buy whatever collectible editions of the game John produces as well, because, damn, have you seen how stunning the art is? A Picacio-designed tarot deck seems the obvious next step, but truth to tell, John's not built himself a successful career by being obvious. At conventions, I'll catch him alone for a moment and ask about an obscure, unexpected or off-the-wall idea that's struck me about his flourishing career, and invariably he'll respond with a sly, "What have you heard?" followed by a quick, "We'll talk later." John literally has more irons in the fire at one time than the average person has in a lifetime, but he keeps them all quiet until he wants to unveil them.

There are times I wonder what would've happened had John pursued his initial career as an architect instead of taking that leap of faith into the uncertain world of genre art. Sure, an architectural career seems staid and dull from the outside, consisting of drafting the next CVS Pharmacy or strip mall to go up in the suburbs, but really, is it possible to believe John Picacio being staid and dull in any career he pursues? He may well have become the next Frank Lloyd Wright, albeit with a distinct and original vision that's compared to Wright simply because no other architect has attained such stature in the U.S. even though their styles couldn't be more dissimilar. Part of me the wonders Picacio-the-architect would've given us, but is usually shouted down by the part of me that revels in Picacio-the-artist. But judging from his past track record and sly, unpredictable strategic thinking, who am I to say that John's inevitable world domination doesn't also include breathtaking architectural marvels as well?

That's the beauty of genius. It knows no bounds.